Special Offers

thank you card

Introduce a friend!

Introduce a friend and receive a £5 voucher.

Ask at reception for more details.

We are committed to the safeguarding of our patient’s personal information both on the website and in practice.

We do not collect personal identifying information when patients access the homepage of our website.

Our site, may from time to time, contain links to and from the websites of other networks. If you follow the link to any of these websites, please note these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

What information do we collect?

We collect data about patients who use our services that is relevant to their healthcare and that allows the Whitehouse Dental Practice to deliver its services to patients. We process information about our patients, customers, suppliers, laboratories and employees.

The types of data we may collect are listed below and we will only use this data in ways relevant to carrying out our legitimate purposes and functions and in a way that is not detrimental to the interests of our patients or employees.

All employees at Whitehouse Dental Practice has a legal duty to keep information about you confidential. Similarly, anyone who receives information from us has a legal duty to keep it confidential.

(Confidentiality policy available upon request) 

The dental professionals caring for you keep records about your health and any treatment and the care you receive from The Whitehouse Dental practice. These records help to ensure that you receive the best possible care. They may be written down in paper records or held on the computer. These records may include:

Basic details about you such as your name, address, date of birth, next of kin etc

Contact we have had with you such as appointments

Notes and reports about your heath, treatment and care

Results of X Rays

Relevant information from people who care for you and know you well such as health professionals and relatives

Financial information for payments of any treatments.

How your personal information is used:

Your records are used direct, manage and deliver the care you receive to ensure that:

The dental professionals involved in your care have accurate and up to date information to assess your oral heath and decide on the most APPROPRIATE CARE FOR YOU.

Healthcare professionals have the information they need to assess and improve the quality and type of care you receive.

Your concerns can be properly investigated if a compliant is raised.

Appropriate information is available if you see another dental professional or are referred to a specialty.

From time-to-time we may use your contact information to send you details of services offered by other oral healthcare professionals. (referrals for implants or NHS orthodontics)

The Whitehouse Dental Practice may disclose your personal information to third parties:

If the Whitehouse Dental Practice is for sale to another dental practitioner

We have a computer problem and The Software of Excellence, software provider needs to access the system to correct a fault.

Your rights

You have the right to ask us not to process your personal data for marketing purposes.

Contact us:

67 Whitehouse Common Road

Sutton Coldfield,

West Midlands  B75 6EY

Access to information

The Act gives you the right to access information held about you. Your rights can be exercised in accordance with the Act. Any access request may be subject of an administration fee.

Using your personal data

Personal data submitted on the website will be used for the purposes specified in this policy or in relevant parts of the website.

We may use your personal information to:

Enable your use of the services on the website.

Send you general (non-marketing) communications 

Send you e mail notifications

Deal with enquiries and complaints made by or about you 

We will not, without your express consent provide personal information to any third parties for the purpose of direct marketing.


We may disclose any information about you to any of our employees, suppliers or laboratories insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

To the extent that we are required to do so by law:

In connection with any legal proceedings or prospective legal proceedings.

In order to establish, exercise or defend our legal rights (including providing information to others of fraud prevention and reducing credit risk)

Except as provided in this privacy policy, we will not provide your information to third parties.

Security of your personal data

We will take reasonable technical and organisational precautions to prevent loss, misuse or alteration of your personal information.

We will store all the personal information you provide in a secure (password and firewall- protected) servers. All electronic transactions you make or receive from us will be encrypted.

Data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. 


Policy Amendments

We may update the privacy policy from time to time or on an annual basis and we will post the new version on the website. Patients should be responsible to check the page occasionally to ensure satisfaction with any changes.

Privacy Policy:  May 2018

Review May 2019 and annually there on unless specific changes require amendments. 

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